Case Studies

After Cornell Scott-Hill Health Center launched their original website in 2018, they saw the complexities of the Joomla content management system. Every request had to be done with the website hosting company and all other engagements with a different marketing company. Cornell Scott-Hill Health Center brought on Kimberly Consulting in 2019 to handle the entire spectrum of digital marketing presence. Starting with the website, Kimberly Consulting moved over the site to a client centric self service CMS platform. In partnership with Cornell Scott-Hill Health Center, Kimberly Consulting was able to design new page designs for locations, services, and dynamic contents for providers and locations. Focusing on the patients experience, Kimberly Consulting implemented best practices for search ability for all locations and services. With a newly launched website and a dynamic CMS, Cornell Scott-Hill Health Center was ready to work together with Kimberly Consulting to reach their digital presence goals.

In the year of 2020, Kimberly Consulting helped Cornell Scott-Hill Health Center make the digital transition to COVID-19 related searches and digital experience. Patients would find Cornell Scott-Hill Health Center at the top of the searches for keywords related to COVID-19 done by optimizing the website to show for testing, education, and vaccination related phrases. Kimberly Consulting helped the organization coordinate online scheduling for vaccinations and testing directly on the website. In partnership, the Cornell Scott-Hill Health Center was able to dynamically and rapidly change website contents without having to wait for Kimberly Consulting, all while keeping a clean uniformed design and layout. In 2020 Cornell Scott-Hill Health Center saw 230,464 patients with a record 1 million impressions in 2020 a 65% growth year over year through organic search.

In 2021, Kimberly Consulting executed a local campaign providing virtual tours to all Cornell Scott-Hill Health Center locations, registered several new locations, launched the "It's Your Turn" campaign in the search, completed drone and photo of all locations, expanded the sites education section for COVID-19 in partnership with the CDC, collected over 1,000 data points of visitor experience, changed the home page design elements to execute on data, executed on all 1,000 data points to make the site more user friendly, helped with the translation of Spanish content for Spanish SEO, and worked on creative projects including the 'Arts' project with community partners.

Looking into 2022, Kimberly Consulting will work with Cornell Scott-Hill Health Center in executing a live website chat with their internal staff, the navigation and opening of the beautiful new location Q-House, and ensuring the organization is at the front of the digital trends that are emerging. Kimberly Consulting plans to future proof the organizations organic stability in their online presence by causing growth year over year. At the end of 2021, Cornell Scott-Hill Health Center saw 1.38 million impressions, a 38% growth since 2020.